Oct

10

Cultural Recurring annually

Sunday 10 October 2027

Yom Kippur

Yom Kippur, the Day of Atonement, is the holiest day in the Jewish calendar. It begins at sunset and lasts about 25 hours, and many people observe it with a fast and prayer.

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Newsletter blurb

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Yom Kippur, the Day of Atonement, begins at sunset this week. It is the holiest day in the Jewish calendar, observed for around 25 hours with fasting, prayer and reflection. Many colleagues may be taking time off, and those who are working may be fasting. Please avoid scheduling must-attend meetings, deadlines or team lunches over this period, and be flexible with requests for leave. If you want to acknowledge the day, wishing someone an easy fast is appropriate.

Slack / Teams post

For the company channel on the day.

Yom Kippur begins at sunset. To colleagues observing, we wish you an easy fast, and please keep it in mind when booking meetings.

Talking points

For managers and team leads.

- Yom Kippur is the holiest day in the Jewish calendar, beginning at sunset and lasting around 25 hours. - Avoid must-attend meetings, deadlines and food-centred events, and approve leave where possible. - It is a solemn day, so use phrases like have an easy fast rather than happy.

Tone note

How to pitch it.

Yom Kippur is solemn, so never use happy in greetings, and an easy fast or G'mar chatimah tovah is appropriate if you want to acknowledge it. It begins at sunset on the listed date, so plan for colleagues needing to leave early that afternoon.

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Subject line ideas

Try these subject lines to boost open rates:

  • Yom Kippur: What we're doing this year
  • It's Yom Kippur — here's how you can get involved
  • This week: Yom Kippur + team news
  • 10 October: Yom Kippur at [Company]

How to feature this in your newsletter

  1. Plan ahead — Add Yom Kippur to your content calendar at least 2 weeks before the date so you have time to gather content and images.
  2. Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
  3. Involve your people — Ask employees to share their stories, experiences, or ideas related to Yom Kippur. User-generated content always gets higher engagement.
  4. Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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