The Playbook — $149
Get the PlaybookInternal newsletters people actually read
For the person who owns the company newsletter alongside everything else. Build it in minutes, send it from your own Outlook or Gmail, and see what actually got read — plus free guides, templates, and tools to make every edition better.
3 months of the app included · Founding price closes July 31 · One payment
How it works
No new email tool. No IT approval. No guessing.
You don't need enterprise comms software to run a newsletter people read. You need the boring parts done for you.
Build it in minutes
Collect updates from colleagues with a shareable form, drop them into a professional template, and let AI draft the bits nobody sent you. No design skills, no Friday afternoons lost to formatting.
Send from your own inbox
Copy Outlook- or Gmail-ready HTML and send to your existing distribution list. Your domain, your infrastructure — nothing for IT to review, no spam filters to fight, no per-employee pricing.
See what got read
Opens and link clicks are tracked on every edition you export — even though the email leaves from your inbox, not ours. Finally answer "did anyone read it?" with a number instead of a shrug.
Free plan, no credit card. The toolkit below is free with or without an account.
Guides
How to write, plan, design, and measure internal newsletters. From first edition to ongoing strategy.
Read guides →
Templates
Professional, Outlook-compatible newsletter templates. Preview them, then use them in your own newsletters.
Browse templates →
Examples
Real-world internal newsletter examples with full previews and breakdowns of what makes them work.
See examples →
Subject Lines
Proven subject line formulas and ideas to boost open rates on your internal newsletters.
Get ideas →
Benchmarks
Open rates, click rates, and engagement data for internal newsletters. See how yours compares.
View benchmarks →
ROI Calculator
Calculate the value of your internal newsletter. Useful for building a business case or reporting to leadership.
Calculate ROI →
Why internal newsletters?
The channel your people already open
79%
Average open rate
Internal newsletters vs 21% for marketing emails
14%
Average click rate
When content is relevant and well-structured
23%
Higher engagement
For weekly newsletters vs monthly
Inspiration
See what good looks like
Real internal newsletter examples with full previews and breakdowns of what makes them work.
Weekly Digest
The most common format. 5-6 short sections covering the week's highlights.
View example →
CEO Update
A leadership message that sets direction and builds trust across the org.
View example →
Company Newsletter
The classic all-in-one format with sections for every department.
View example →
Free tool
Key dates calendar
50+ awareness days, cultural moments, and seasonal events pre-loaded and ready to inspire your next edition. International Women's Day, Mental Health Week, Black History Month, and more.
Never run out of newsletter content ideas again.
Browse the calendar →Coming up
Nelson Mandela Day
18 July 2026
International Friendship Day
30 July 2026
World Humanitarian Day
19 August 2026
International Literacy Day
8 September 2026
International Day of Peace
21 September 2026
New · The Internal Newsletter Playbook
The complete kit for the accidental comms owner
Nobody trained you for this. The Playbook gives you the system and the tool: a full year's content calendar, practical lessons on subject lines and engagement, copy-paste templates — plus 3 months of the app that builds, sends and tracks the newsletter for you.
- 3 months of the app included ($147 value)
- Full year's comms calendar with ICS + CSV export
- Short lessons on the things that actually move the needle
- Newsletter templates & subject-line swipe files
- One payment. Lifetime access and updates.
Full year's comms calendar
Every awareness day and seasonal hook pre-loaded with suggested angles. Never face a blank page again.
The course
Subject lines, beating notification fatigue, sourcing content without chasing people, proving value to leadership.
Templates & swipe files
A repeatable newsletter structure your readers learn to scan. Copy, tweak, send.
Get the full toolkit, free
Create a free account to save templates, get personalised recommendations, and access the complete internal newsletter toolkit.
- Save and customise templates
- Weekly internal comms tips via email
- Content planning tools and calendar
- Open & click tracking on every send
- No credit card required