May

10

Cultural Recurring annually

Sunday 10 May 2026

Mother's Day

A day honouring mothers and maternal figures, celebrated on the second Sunday of May in many countries. A time to recognise the contributions of parents and carers.

Newsletter content ideas

Here's what you could include in your internal newsletter around Mother's Day:

  • Celebrate working parents and their achievements
  • Share stories of balancing work and family
  • Highlight the company's parental leave and family-friendly policies
  • Feature thank-you messages to parent colleagues

Subject line ideas

Try these subject lines to boost open rates:

  • Mother's Day: What we're doing this year
  • It's Mother's Day — here's how you can get involved
  • This week: Mother's Day + team news
  • 10 May: Mother's Day at [Company]

How to feature this in your newsletter

  1. Plan ahead — Add Mother's Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
  2. Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
  3. Involve your people — Ask employees to share their stories, experiences, or ideas related to Mother's Day. User-generated content always gets higher engagement.
  4. Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

Build your newsletter around Mother's Day

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