The Internal Newsletter Playbook
So you have to run an internal newsletter.
Nobody trained you for this. It landed on your desk alongside everything else, and now you're staring at a blank page wondering why nobody reads the last one. The Playbook is the system that fixes it — and it comes with 3 months of the tool that builds, sends and tracks the newsletter for you.
If any of this sounds familiar…
You spend half a day on it and you're still not sure anyone read past the subject line.
Every issue starts with a blank page and a scramble to find something to put in it.
Leadership wants “engagement” but you've no way to show whether it's working.
You're improvising the format every time, so it takes longer than it should.
The Playbook fixes all four — with a system and a tool, not more hours.
What you get
The strategy, the templates — and the tool to run it
3 months of the app — free
$147 valueThis is where the playbook gets done. Collect updates from colleagues with a shareable form, drop them into a template, let AI draft the bits nobody sent you, then send from your own Outlook or Gmail — and see exactly who opened and clicked. No new email tool, no IT approval, no per-employee pricing.
The full year's comms calendar
Every awareness day, cultural moment and seasonal hook worth featuring — each with a suggested angle. Export to your own calendar (ICS) or a planning sheet (CSV). Never face a blank page again.
The course
Short, practical lessons on what actually moves the needle: subject lines, beating notification fatigue, sourcing content without chasing people, and proving it works to leadership.
Templates & swipe files
A repeatable newsletter structure readers learn to scan, plus ready-to-paste examples and subject-line swipe files. Copy, tweak, send.
Everything, for one payment
Founding price — rises to $249 on July 31.
- 3 months of the Pro app — $147 value
- The full year's comms calendar + exports
- Every course lesson
- Newsletter templates & swipe files
- Lifetime access & yearly updates
That's over $147 of app access alone, included in the price.
Get the Playbook — $149You'll create a free account first, then check out.
Questions, answered
Is this a course or software?
Both. The course and calendar are the strategy — what to send and how to get it read. The app is how you actually do it: build the newsletter, send it from your own inbox, and track opens and clicks. Your purchase includes 3 months of the app (Pro, $147 value), free.
What happens after the 3 months?
Your account simply drops to the free plan — nothing is charged automatically and we never ask for a card up front. If you want to keep sending unlimited newsletters with engagement tracking, Pro is $49/month. If not, the course, calendar and templates stay yours either way.
Do I have to use the app?
No. The calendar, course and templates are yours for life regardless. The app is there for when you're ready to stop wrestling with formatting and start measuring what gets read — and since it's included, you may as well try it.
We already use Outlook / Gmail / Mailchimp.
Good — keep them. The app produces email-safe HTML you send from your own inbox to your existing distribution list. Nothing for IT to approve, no migration, no per-employee pricing. It works alongside what you have.
Is it really one payment?
Yes. One payment for lifetime access to the Playbook, including the comms calendar refreshed every year. The only thing with a clock on it is the 3 bundled months of the app.