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Resources

Internal newsletter guides

Everything you need to create internal newsletters your team will love.

The complete guide to internal communications newsletters

Everything you need to know about using newsletters for internal comms — why they work, how to start one, and best practices.

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Content planning for internal comms

A month-by-month framework for planning newsletter content that stays relevant, timely, and engaging all year round.

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Designing emails for Outlook compatibility

Technical guide to creating HTML emails that render correctly in Outlook, Gmail, and Apple Mail. Table-based layouts, inline styles, and common pitfalls.

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Adding your logo and brand colours to an internal newsletter

How to replace the default header with your own logo or masthead banner, set your brand colour, and pick the template that matches your branding.

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Measuring internal newsletter engagement

Key metrics and benchmarks for understanding how your internal newsletters perform. Open rates, click rates, and what drives engagement.

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Why Mailchimp doesn't work for internal newsletters

Why marketing email tools aren't ideal for internal comms, and what to use instead. A comparison of approaches.

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Why internal newsletters matter

The purpose of an internal company newsletter and why every organisation needs one. How newsletters improve communication, culture, and engagement.

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Internal newsletter best practices for layout, tone and design

Practical internal newsletter best practices for layout, tone and design to boost readership and clarity. Actionable tips and Outlook-friendly templates.

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Sunsetting an Internal Newsletter: Step-by-Step Guide

Practical steps for sunsetting an internal newsletter: audit, communicate, stop distribution, archive assets and reallocate content with clear templates and checklists.

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Internal Newsletter Implementation Plan: Step-by-Step Guide

A practical implementation plan for an internal newsletter with an internal newsletter rollout plan, launch checklist and actionable steps to get started.

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