How much time does your newsletter actually cost?

Internal newsletters are one of the most effective channels for reaching employees. With average open rates of 79% (compared to 21% for external marketing emails), they consistently outperform intranets, Slack channels, and town halls for getting information in front of people.

But the hidden cost isn't the tool — it's the time. A typical internal newsletter involves:

• Content collection: Chasing updates from department heads, HR, leadership, and project teams. This alone can take hours per edition.
• Writing and editing: Turning raw updates into readable, engaging content that people actually want to open.
• Design and formatting: Wrestling with Outlook-compatible layouts, fixing broken images, and making everything look professional.
• Review and approval: Getting sign-off from stakeholders before hitting send.

For whoever owns the newsletter — a comms manager at larger companies, but more often a People lead, Chief of Staff, or office manager doing it alongside everything else — this adds up to a full working day per edition. That's time taken away from the actual job.

Making the case to leadership

When you need to justify a tool purchase to finance or your manager, abstract benefits like "better engagement" rarely cut it. What works is showing the concrete hours and cost your team currently spends, and how much of that a dedicated tool eliminates.

The calculator above gives you those numbers. Use them in your business case, your budget request, or your next conversation with leadership about internal comms tooling.

Where the time savings come from

Content collection is the biggest time sink. Instead of sending emails, chasing on Slack, and reformatting whatever comes back, a shared submission form lets contributors write their own updates in a structured format. No chasing. No reformatting.

Building the newsletter goes from hours of manual layout to minutes with professional templates. Drag in your content blocks, preview the result, and export. The output works in Outlook and Gmail without any manual fixes.

Sending is instant. Copy email-ready HTML and paste into your existing email client. No new tool for IT to approve, no distribution lists to import, no sender reputation to build. And because open and click tracking is baked into the exported HTML, you still get engagement numbers for the report to leadership — without your email ever touching our servers.