World Suicide Prevention Day

World Suicide Prevention Day is held every year on 10 September and is supported by the International Association for Suicide Prevention and the World Health Organization. It focuses on raising awareness and encouraging action to prevent suicide.

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10 September is World Suicide Prevention Day. Suicide can affect any of us, and talking openly and kindly can make a real difference. If you are struggling, you do not have to cope alone. You can contact our employee assistance programme at [link to EAP], or reach a helpline such as Samaritans on 116 123 in the UK and Ireland or the 988 Suicide and Crisis Lifeline in the US. If you are worried about a colleague, ask them how they are doing and listen.

10 September is World Suicide Prevention Day. Suicide can affect any of us, and talking openly and kindly can make a real difference. If you are struggling, you do not have to cope alone. You can contact our employee assistance programme at [link to EAP], or reach a helpline such as Samaritans on 116 123 in the UK and Ireland or the 988 Suicide and Crisis Lifeline in the US. If you are worried about a colleague, ask them how they are doing and listen.

Slack / Teams post

For the company channel on the day.

It's World Suicide Prevention Day. If you're struggling, please reach out to someone you trust or to our employee assistance programme, and if you're worried about someone, asking how they are really can help.

It's World Suicide Prevention Day. If you're struggling, please reach out to someone you trust or to our employee assistance programme, and if you're worried about someone, asking how they are really can help.

Talking points

For managers and team leads.

- Asking someone directly how they are doing, and listening, can make a real difference. - Know where to signpost people, including the employee assistance programme and local helplines. - Use careful language, such as died by suicide rather than committed suicide.

- Asking someone directly how they are doing, and listening, can make a real difference.
- Know where to signpost people, including the employee assistance programme and local helplines.
- Use careful language, such as died by suicide rather than committed suicide.

Tone note

How to pitch it.

Follow safe-messaging guidance: never include details of methods, always signpost helplines and support, and say died by suicide rather than committed suicide. Remember that some colleagues may have been personally bereaved, so keep the tone gentle and avoid sensational language.

Follow safe-messaging guidance: never include details of methods, always signpost helplines and support, and say died by suicide rather than committed suicide. Remember that some colleagues may have been personally bereaved, so keep the tone gentle and avoid sensational language.

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Subject line ideas

Try these subject lines to boost open rates:

World Suicide Prevention Day: What we're doing this year
It's World Suicide Prevention Day — here's how you can get involved
This week: World Suicide Prevention Day + team news
10 September: World Suicide Prevention Day at [Company]

How to feature this in your newsletter

Plan ahead — Add World Suicide Prevention Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to World Suicide Prevention Day. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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