Mental Health Awareness Week

Hosted by the Mental Health Foundation, this week raises awareness of mental health issues and mobilises efforts to support mental wellbeing.

Newsletter content ideas

Here's what you could include in your internal newsletter around Mental Health Awareness Week:

Share the week's mental health theme and key messages
Highlight employee assistance programmes and mental health resources
Feature tips for managing stress and building resilience
Promote open conversations about mental health

Subject line ideas

Try these subject lines to boost open rates:

Mental Health Awareness Week: What we're doing this year
It's Mental Health Awareness Week — here's how you can get involved
This week: Mental Health Awareness Week + team news
11 May: Mental Health Awareness Week at [Company]

How to feature this in your newsletter

Plan ahead — Add Mental Health Awareness Week to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to Mental Health Awareness Week. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

Build your newsletter around Mental Health Awareness Week

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