Mental Health Awareness Week

Mental Health Awareness Week is a UK week of awareness run by the Mental Health Foundation each May. It encourages people to talk about mental health and look after their wellbeing.

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Newsletter blurb

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This week is Mental Health Awareness Week, run by the Mental Health Foundation. Looking after our mental health matters every week, but this is a good moment to check in with yourself and each other. Try a short walk, a proper lunch break or a conversation with someone you trust. If you are struggling, you do not have to manage alone: confidential support is available through [link to EAP], and your manager is always happy to talk.

This week is Mental Health Awareness Week, run by the Mental Health Foundation. Looking after our mental health matters every week, but this is a good moment to check in with yourself and each other. Try a short walk, a proper lunch break or a conversation with someone you trust. If you are struggling, you do not have to manage alone: confidential support is available through [link to EAP], and your manager is always happy to talk.

Slack / Teams post

For the company channel on the day.

It is Mental Health Awareness Week. Take a moment to check in with yourself and a colleague today, and remember confidential support is always available.

It is Mental Health Awareness Week. Take a moment to check in with yourself and a colleague today, and remember confidential support is always available.

Talking points

For managers and team leads.

- Check in with each person on your team, and really listen. - Remind the team of confidential support options, including the EAP. - Model healthy habits such as taking breaks and switching off after hours.

- Check in with each person on your team, and really listen.
- Remind the team of confidential support options, including the EAP.
- Model healthy habits such as taking breaks and switching off after hours.

Tone note

How to pitch it.

Keep it practical and supportive rather than a one-off campaign, and back it up with real support. Never pressure anyone to disclose their own mental health, and let people opt in to sharing personal stories.

Keep it practical and supportive rather than a one-off campaign, and back it up with real support. Never pressure anyone to disclose their own mental health, and let people opt in to sharing personal stories.

Turn this into this week's issue

Drop Mental Health Awareness Week into a ready-made newsletter template, add your team's news, and send it from your own inbox.

Turn this into this week's issue

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Newsletter content ideas

Here's what you could include in your internal newsletter around Mental Health Awareness Week:

Share the week's mental health theme and key messages
Highlight employee assistance programmes and mental health resources
Feature tips for managing stress and building resilience
Promote open conversations about mental health

Subject line ideas

Try these subject lines to boost open rates:

Mental Health Awareness Week: What we're doing this year
It's Mental Health Awareness Week — here's how you can get involved
This week: Mental Health Awareness Week + team news
11 May: Mental Health Awareness Week at [Company]

How to feature this in your newsletter

Plan ahead — Add Mental Health Awareness Week to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to Mental Health Awareness Week. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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