World Sleep Day

World Sleep Day is organised by the World Sleep Society on the Friday before the March equinox. It raises awareness of the importance of sleep for health and wellbeing.

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Newsletter blurb

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World Sleep Day falls this Friday, a reminder that good sleep underpins our health, mood and focus. Busy periods, caring responsibilities and late-night emails can all eat into rest. This week, try one small change: set a cut-off for checking work messages in the evening, or schedule a non-urgent email for the morning instead of sending it late. If sleep problems are affecting you, support is available at [link to EAP].

World Sleep Day falls this Friday, a reminder that good sleep underpins our health, mood and focus. Busy periods, caring responsibilities and late-night emails can all eat into rest. This week, try one small change: set a cut-off for checking work messages in the evening, or schedule a non-urgent email for the morning instead of sending it late. If sleep problems are affecting you, support is available at [link to EAP].

Slack / Teams post

For the company channel on the day.

It's World Sleep Day. If you're sending messages late, consider scheduling them for the morning so colleagues aren't nudged at night.

It's World Sleep Day. If you're sending messages late, consider scheduling them for the morning so colleagues aren't nudged at night.

Talking points

For managers and team leads.

- Model healthy habits, such as not expecting replies outside working hours. - Be understanding with colleagues whose sleep is disrupted by caring, health or shift patterns. - Point people to the employee assistance programme if they're struggling.

- Model healthy habits, such as not expecting replies outside working hours.
- Be understanding with colleagues whose sleep is disrupted by caring, health or shift patterns.
- Point people to the employee assistance programme if they're struggling.

Tone note

How to pitch it.

Keep it supportive, not preachy. Many people can't control their sleep because of young children, caring, health conditions or shift work, so avoid implying it's simply a matter of discipline.

Keep it supportive, not preachy. Many people can't control their sleep because of young children, caring, health conditions or shift work, so avoid implying it's simply a matter of discipline.

Turn this into this week's issue

Drop World Sleep Day into a ready-made newsletter template, add your team's news, and send it from your own inbox.

Turn this into this week's issue

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Subject line ideas

Try these subject lines to boost open rates:

World Sleep Day: What we're doing this year
It's World Sleep Day — here's how you can get involved
This week: World Sleep Day + team news
19 March: World Sleep Day at [Company]

How to feature this in your newsletter

Plan ahead — Add World Sleep Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to World Sleep Day. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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Related dates

Mar

International Day of Happiness

The International Day of Happiness, recognised by the United Nations, takes place on 20 March each year. It highlights the importance of happiness and wellbeing in people's lives.

Apr

World Health Day

World Health Day on 7 April marks the founding of the World Health Organization. It is used each year to draw attention to global health priorities.

May

Mental Health Awareness Week

Mental Health Awareness Week is a UK week of awareness run by the Mental Health Foundation each May. It encourages people to talk about mental health and look after their wellbeing.

Jun

World Bicycle Day

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