World Sight Day

World Sight Day falls on the second Thursday of October and is coordinated by the International Agency for the Prevention of Blindness. It raises awareness of eye health and the value of regular eye tests.

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Newsletter blurb

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Thursday is World Sight Day, a good nudge to look after your eyes, especially if you spend much of the day at a screen. When did you last have an eye test? If you use a screen regularly for work, you may be entitled to an eye test through us, and the details are here: [link to eye care policy]. Try the 20-20-20 habit today: every 20 minutes, look at something about 20 feet away for 20 seconds.

Thursday is World Sight Day, a good nudge to look after your eyes, especially if you spend much of the day at a screen. When did you last have an eye test? If you use a screen regularly for work, you may be entitled to an eye test through us, and the details are here: [link to eye care policy]. Try the 20-20-20 habit today: every 20 minutes, look at something about 20 feet away for 20 seconds.

Slack / Teams post

For the company channel on the day.

It's World Sight Day, so here's your reminder to look away from the screen for a moment. If you're due an eye test, check our eye care policy for what's covered.

It's World Sight Day, so here's your reminder to look away from the screen for a moment. If you're due an eye test, check our eye care policy for what's covered.

Talking points

For managers and team leads.

- Encourage regular screen breaks and make it clear that stepping away is fine. - Remind the team how to request an eye test or a workstation assessment. - Check that anyone who has mentioned eye strain or headaches has had their set-up reviewed.

- Encourage regular screen breaks and make it clear that stepping away is fine.
- Remind the team how to request an eye test or a workstation assessment.
- Check that anyone who has mentioned eye strain or headaches has had their set-up reviewed.

Tone note

How to pitch it.

Keep it practical and light. Some colleagues may have sight loss or a visual impairment, so avoid jokes about eyesight and make sure anything you share is accessible.

Keep it practical and light. Some colleagues may have sight loss or a visual impairment, so avoid jokes about eyesight and make sure anything you share is accessible.

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Subject line ideas

Try these subject lines to boost open rates:

World Sight Day: What we're doing this year
It's World Sight Day — here's how you can get involved
This week: World Sight Day + team news
14 October: World Sight Day at [Company]

How to feature this in your newsletter

Plan ahead — Add World Sight Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to World Sight Day. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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