World Mental Health Day

World Mental Health Day takes place on 10 October each year, led by the World Federation for Mental Health and supported by the World Health Organization. It is a moment to talk openly about mental health and the support available.

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Newsletter blurb

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10 October is World Mental Health Day, a good prompt to check in on ourselves and each other. Mental health affects all of us, and it is fine not to be fine. If you are struggling, our Employee Assistance Programme offers free, confidential support: [link to EAP]. This week, try one small thing: take a proper lunch break away from your screen, or ask a colleague how they are really doing and give them time to answer.

10 October is World Mental Health Day, a good prompt to check in on ourselves and each other. Mental health affects all of us, and it is fine not to be fine. If you are struggling, our Employee Assistance Programme offers free, confidential support: [link to EAP]. This week, try one small thing: take a proper lunch break away from your screen, or ask a colleague how they are really doing and give them time to answer.

Slack / Teams post

For the company channel on the day.

It's World Mental Health Day on 10 October. A gentle reminder that our confidential support is there whenever you need it, and that asking a colleague how they are really doing can make a real difference.

It's World Mental Health Day on 10 October. A gentle reminder that our confidential support is there whenever you need it, and that asking a colleague how they are really doing can make a real difference.

Talking points

For managers and team leads.

- Make space in your next one-to-ones to ask how people are doing, and listen without rushing to fix things. - Remind your team where to find the Employee Assistance Programme and any other support we offer. - Model healthy habits yourself: take breaks, log off at a reasonable time, and say that you do.

- Make space in your next one-to-ones to ask how people are doing, and listen without rushing to fix things.
- Remind your team where to find the Employee Assistance Programme and any other support we offer.
- Model healthy habits yourself: take breaks, log off at a reasonable time, and say that you do.

Tone note

How to pitch it.

Keep it supportive and practical rather than performative, and point clearly to real support. Never pressure anyone to share their own experience; let people opt in.

Keep it supportive and practical rather than performative, and point clearly to real support. Never pressure anyone to share their own experience; let people opt in.

Turn this into this week's issue

Drop World Mental Health Day into a ready-made newsletter template, add your team's news, and send it from your own inbox.

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Subject line ideas

Try these subject lines to boost open rates:

World Mental Health Day: What we're doing this year
It's World Mental Health Day — here's how you can get involved
This week: World Mental Health Day + team news
10 October: World Mental Health Day at [Company]

How to feature this in your newsletter

Plan ahead — Add World Mental Health Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to World Mental Health Day. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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Related dates

Mar

International Day of Happiness

The International Day of Happiness, recognised by the United Nations, takes place on 20 March each year. It highlights the importance of happiness and wellbeing in people's lives.

Apr

World Health Day

World Health Day on 7 April marks the founding of the World Health Organization. It is used each year to draw attention to global health priorities.

May

Mental Health Awareness Week

Mental Health Awareness Week is a UK week of awareness run by the Mental Health Foundation each May. It encourages people to talk about mental health and look after their wellbeing.

Jun

World Bicycle Day

World Bicycle Day on 3 June is a United Nations day recognising the bicycle as a simple, affordable and sustainable way to travel. It promotes cycling for health and the environment.

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