World Kindness Day

World Kindness Day takes place on 13 November and was introduced by the World Kindness Movement. It encourages small acts of kindness in everyday life.

Content kit

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Newsletter blurb

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13 November is World Kindness Day, a simple prompt to do something thoughtful for someone else. It does not need to be big. You could thank a colleague whose help often goes unnoticed, offer to take something off a busy teammate's plate, or leave a kind note in our recognition channel [link]. We would love to share a few examples in the next issue, so tell us about a kindness someone has shown you at work.

13 November is World Kindness Day, a simple prompt to do something thoughtful for someone else. It does not need to be big. You could thank a colleague whose help often goes unnoticed, offer to take something off a busy teammate's plate, or leave a kind note in our recognition channel [link]. We would love to share a few examples in the next issue, so tell us about a kindness someone has shown you at work.

Slack / Teams post

For the company channel on the day.

It's World Kindness Day on 13 November. Who's done something kind for you at work lately? Give them a shout-out in the thread.

It's World Kindness Day on 13 November. Who's done something kind for you at work lately? Give them a shout-out in the thread.

Talking points

For managers and team leads.

- Use the day to thank someone on your team, specifically and publicly. - Encourage peer recognition, especially for quieter or behind-the-scenes work. - Remember that kindness also means realistic workloads and reasonable deadlines.

- Use the day to thank someone on your team, specifically and publicly.
- Encourage peer recognition, especially for quieter or behind-the-scenes work.
- Remember that kindness also means realistic workloads and reasonable deadlines.

Tone note

How to pitch it.

Keep it genuine and low-pressure. Avoid turning it into a forced activity or a competition.

Keep it genuine and low-pressure. Avoid turning it into a forced activity or a competition.

Turn this into this week's issue

Drop World Kindness Day into a ready-made newsletter template, add your team's news, and send it from your own inbox.

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Subject line ideas

Try these subject lines to boost open rates:

World Kindness Day: What we're doing this year
It's World Kindness Day — here's how you can get involved
This week: World Kindness Day + team news
13 November: World Kindness Day at [Company]

How to feature this in your newsletter

Plan ahead — Add World Kindness Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to World Kindness Day. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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