World Bicycle Day

World Bicycle Day on 3 June is a United Nations day recognising the bicycle as a simple, affordable and sustainable way to travel. It promotes cycling for health and the environment.

Content kit

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Newsletter blurb

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3 June is World Bicycle Day, celebrating the humble bike as a healthy, low-cost and sustainable way to get around. If you have been thinking about cycling to work, this is a good moment to try it, even just once. Our cycle to work scheme can help with the cost of a bike and equipment: [link to scheme]. If you already cycle, share your favourite route or top tips with the team.

3 June is World Bicycle Day, celebrating the humble bike as a healthy, low-cost and sustainable way to get around. If you have been thinking about cycling to work, this is a good moment to try it, even just once. Our cycle to work scheme can help with the cost of a bike and equipment: [link to scheme]. If you already cycle, share your favourite route or top tips with the team.

Slack / Teams post

For the company channel on the day.

It is World Bicycle Day. Do you cycle to work or for fun? Share your best route or tip for anyone thinking of giving it a go.

It is World Bicycle Day. Do you cycle to work or for fun? Share your best route or tip for anyone thinking of giving it a go.

Talking points

For managers and team leads.

- Mention the cycle to work scheme if the company offers one. - Check that facilities such as bike storage and showers are easy to find. - Keep it optional and inclusive of people who cannot cycle.

- Mention the cycle to work scheme if the company offers one.
- Check that facilities such as bike storage and showers are easy to find.
- Keep it optional and inclusive of people who cannot cycle.

Tone note

How to pitch it.

Keep it encouraging rather than prescriptive, since not everyone can cycle because of distance, health or caring duties. Celebrate cyclists without implying other ways of commuting are worse.

Keep it encouraging rather than prescriptive, since not everyone can cycle because of distance, health or caring duties. Celebrate cyclists without implying other ways of commuting are worse.

Turn this into this week's issue

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Subject line ideas

Try these subject lines to boost open rates:

World Bicycle Day: What we're doing this year
It's World Bicycle Day — here's how you can get involved
This week: World Bicycle Day + team news
3 June: World Bicycle Day at [Company]

How to feature this in your newsletter

Plan ahead — Add World Bicycle Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to World Bicycle Day. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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World Bicycle Day

World Bicycle Day on 3 June is a United Nations day recognising the bicycle as a simple, affordable and sustainable way to travel. It promotes cycling for health and the environment.

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