World Alzheimer's Day

An international awareness day to raise awareness and challenge the stigma that surrounds Alzheimer's disease and dementia.

Newsletter content ideas

Here's what you could include in your internal newsletter around World Alzheimer's Day:

Share educational resources about Alzheimer's and dementia
Highlight support available for employees who are carers
Feature stories of awareness and advocacy
Promote fundraising for Alzheimer's research charities

Subject line ideas

Try these subject lines to boost open rates:

World Alzheimer's Day: What we're doing this year
It's World Alzheimer's Day — here's how you can get involved
This week: World Alzheimer's Day + team news
21 September: World Alzheimer's Day at [Company]

How to feature this in your newsletter

Plan ahead — Add World Alzheimer's Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to World Alzheimer's Day. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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