Vaisakhi

Vaisakhi is the Sikh new year and marks the founding of the Khalsa in 1699, as well as the spring harvest festival in Punjab. It falls in mid-April, and many communities hold Nagar Kirtan processions on a nearby weekend.

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This week many of our Sikh and Punjabi colleagues are celebrating Vaisakhi, which marks the Sikh new year, the founding of the Khalsa in 1699 and the spring harvest in Punjab. Many gurdwaras hold Nagar Kirtan processions, often on a nearby weekend, and they are usually open to everyone. If you are celebrating and would like some flexibility around your hours, have a word with your manager. Anyone who would like to share what the day means to them is welcome to get in touch at [contact].

This week many of our Sikh and Punjabi colleagues are celebrating Vaisakhi, which marks the Sikh new year, the founding of the Khalsa in 1699 and the spring harvest in Punjab. Many gurdwaras hold Nagar Kirtan processions, often on a nearby weekend, and they are usually open to everyone. If you are celebrating and would like some flexibility around your hours, have a word with your manager. Anyone who would like to share what the day means to them is welcome to get in touch at [contact].

Slack / Teams post

For the company channel on the day.

Vaisakhi Mubarak to everyone celebrating this week. It marks the Sikh new year and the founding of the Khalsa, and local Nagar Kirtan processions are often open to all.

Vaisakhi Mubarak to everyone celebrating this week. It marks the Sikh new year and the founding of the Khalsa, and local Nagar Kirtan processions are often open to all.

Talking points

For managers and team leads.

- Vaisakhi marks the Sikh new year, the founding of the Khalsa and the spring harvest in Punjab. - Be open to requests for leave or flexible hours, including for weekend processions and family gatherings. - Let colleagues choose whether to share how they celebrate rather than asking them to explain it.

- Vaisakhi marks the Sikh new year, the founding of the Khalsa and the spring harvest in Punjab.
- Be open to requests for leave or flexible hours, including for weekend processions and family gatherings.
- Let colleagues choose whether to share how they celebrate rather than asking them to explain it.

Tone note

How to pitch it.

Keep the tone warm and celebratory, and invite rather than presume: some colleagues will want to share, others will prefer not to be singled out. Vaisakhi Mubarak or Happy Vaisakhi are both widely used greetings.

Keep the tone warm and celebratory, and invite rather than presume: some colleagues will want to share, others will prefer not to be singled out. Vaisakhi Mubarak or Happy Vaisakhi are both widely used greetings.

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Subject line ideas

Try these subject lines to boost open rates:

Vaisakhi: What we're doing this year
It's Vaisakhi — here's how you can get involved
This week: Vaisakhi + team news
14 April: Vaisakhi at [Company]

How to feature this in your newsletter

Plan ahead — Add Vaisakhi to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to Vaisakhi. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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