Jul

12

Seasonal Recurring annually

Monday 12 July 2027

Summer holiday season

The summer holiday season is a suggested planning moment rather than an official observance. From mid-July many people take leave, schools in England and Wales break up around late July, Scotland and Northern Ireland break up earlier, and US schools finish from late May or June.

Content kit

Ready to paste

Newsletter blurb

Paste into this week's issue.

Summer holidays are getting under way, and many of us will be taking time off over the coming weeks. Before you go, please set your out-of-office, hand over anything urgent and let your team know who is covering. We will be moving to a lighter newsletter schedule over the summer, with the next issue on [date]. If you are around, it is a good time to tackle the jobs that never quite make it to the top of the list. Enjoy your break.

Slack / Teams post

For the company channel on the day.

Summer leave season is starting. Before you head off, please set your out-of-office and agree a handover with your team.

Talking points

For managers and team leads.

- Plan cover and handovers now, as many people take leave from mid-July. - Encourage the team to switch off fully while away. - Be mindful of parents managing school holidays, which start at different times across the UK and US.

Tone note

How to pitch it.

Keep the tone relaxed and practical, and reduce send frequency rather than filling the gap. Remember that not everyone takes summer leave, so avoid implying the business stops.

Turn this into this week's issue

Drop Summer holiday season into a ready-made newsletter template, add your team's news, and send it from your own inbox.

Turn this into this week's issue

Free to start. No card needed.

Subject line ideas

Try these subject lines to boost open rates:

  • Summer holiday season: What we're doing this year
  • It's Summer holiday season — here's how you can get involved
  • This week: Summer holiday season + team news
  • 12 July: Summer holiday season at [Company]

How to feature this in your newsletter

  1. Plan ahead — Add Summer holiday season to your content calendar at least 2 weeks before the date so you have time to gather content and images.
  2. Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
  3. Involve your people — Ask employees to share their stories, experiences, or ideas related to Summer holiday season. User-generated content always gets higher engagement.
  4. Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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