Oct

25

Seasonal Recurring annually

Sunday 25 October 2026

Clocks go back (UK)

UK clocks go back one hour at 2am on the last Sunday of October, marking the end of British Summer Time. Evenings get darker earlier, and the US changes its clocks a week later.

Content kit

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Newsletter blurb

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The clocks go back an hour at 2am on Sunday, so enjoy the extra hour in bed. It does mean darker evenings, so if you walk or cycle home, think about visibility and lights. One practical note: the US changes its clocks a week later, so for that week the time difference with US colleagues is an hour shorter than usual. Please double-check the times of any recurring transatlantic meetings.

Slack / Teams post

For the company channel on the day.

The clocks go back an hour this Sunday. Remember the US changes a week later, so check the time on any transatlantic meetings next week.

Talking points

For managers and team leads.

- Check recurring meetings with US colleagues for the week the time difference changes. - Remind anyone travelling in the dark about safety and visibility. - Be mindful that darker evenings can affect mood and energy.

Tone note

How to pitch it.

Keep it practical and light. A nudge about commute safety and wellbeing in the darker months is welcome.

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Subject line ideas

Try these subject lines to boost open rates:

  • Clocks go back (UK): What we're doing this year
  • It's Clocks go back (UK) — here's how you can get involved
  • This week: Clocks go back (UK) + team news
  • 25 October: Clocks go back (UK) at [Company]

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  2. Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
  3. Involve your people — Ask employees to share their stories, experiences, or ideas related to Clocks go back (UK). User-generated content always gets higher engagement.
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