St Andrew's Day

St Andrew's Day on 30 November is Scotland's national day, celebrating its patron saint. It is a bank holiday in Scotland, and if it falls on a weekend the following Monday is usually taken instead.

Content kit

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Newsletter blurb

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30 November is St Andrew's Day, Scotland's national day. It is a bank holiday in Scotland, so colleagues there may be off [office arrangements], and replies from Scotland-based teams may be slower. To everyone celebrating, happy St Andrew's Day. Whether it is a ceilidh, a family meal or simply a quiet day off, we would love to hear how you mark it, and to feature some of your favourite Scottish places in a future issue.

30 November is St Andrew's Day, Scotland's national day. It is a bank holiday in Scotland, so colleagues there may be off [office arrangements], and replies from Scotland-based teams may be slower. To everyone celebrating, happy St Andrew's Day. Whether it is a ceilidh, a family meal or simply a quiet day off, we would love to hear how you mark it, and to feature some of your favourite Scottish places in a future issue.

Slack / Teams post

For the company channel on the day.

Happy St Andrew's Day to our colleagues in Scotland and everyone celebrating Scotland's national day.

Happy St Andrew's Day to our colleagues in Scotland and everyone celebrating Scotland's national day.

Talking points

For managers and team leads.

- Check whether Scotland-based team members are taking the bank holiday and plan cover. - Avoid setting key deadlines that rely on Scottish colleagues on the day. - Celebrate it warmly, without leaning on stereotypes.

- Check whether Scotland-based team members are taking the bank holiday and plan cover.
- Avoid setting key deadlines that rely on Scottish colleagues on the day.
- Celebrate it warmly, without leaning on stereotypes.

Tone note

How to pitch it.

Keep it warm and practical, and be clear about whether Scottish offices close, since employers handle this bank holiday differently. Avoid tartan-and-shortbread clichés.

Keep it warm and practical, and be clear about whether Scottish offices close, since employers handle this bank holiday differently. Avoid tartan-and-shortbread clichés.

Turn this into this week's issue

Drop St Andrew's Day into a ready-made newsletter template, add your team's news, and send it from your own inbox.

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Subject line ideas

Try these subject lines to boost open rates:

St Andrew's Day: What we're doing this year
It's St Andrew's Day — here's how you can get involved
This week: St Andrew's Day + team news
30 November: St Andrew's Day at [Company]

How to feature this in your newsletter

Plan ahead — Add St Andrew's Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to St Andrew's Day. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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