Apr

21

Cultural Recurring annually

Wednesday 21 April 2027

Passover

Passover (Pesach) is a Jewish festival commemorating the Exodus from Egypt, lasting eight days outside Israel. It begins at sunset with the first Seder meal in the evening, and observant colleagues may not work on the first two and last two days.

Content kit

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Newsletter blurb

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Passover begins this week at sunset and lasts eight days. It commemorates the Exodus from Egypt, and many families mark the start with a Seder meal. Some colleagues may be taking time off, particularly on the first two and last two days, so please check in before booking must-attend meetings. If you are organising food for an office event during Passover, think about including options that suit people keeping Passover dietary rules. Chag Pesach Sameach to everyone celebrating.

Slack / Teams post

For the company channel on the day.

Chag Pesach Sameach to colleagues celebrating Passover, which begins at sunset. If you are planning meetings or team food over the next eight days, please keep it in mind.

Talking points

For managers and team leads.

- Passover begins at sunset and lasts eight days, with the first two and last two days the most significant for many observant colleagues. - Avoid scheduling must-attend meetings or deadlines on those days and support leave requests. - Check catering for team events, as many people keep specific dietary rules during Passover.

Tone note

How to pitch it.

Remember that Passover begins at sunset on the listed date, so that evening already matters for leave and meetings. Observance varies a lot between people, so offer flexibility without assuming who is observing or how.

Turn this into this week's issue

Drop Passover into a ready-made newsletter template, add your team's news, and send it from your own inbox.

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Subject line ideas

Try these subject lines to boost open rates:

  • Passover: What we're doing this year
  • It's Passover — here's how you can get involved
  • This week: Passover + team news
  • 21 April: Passover at [Company]

How to feature this in your newsletter

  1. Plan ahead — Add Passover to your content calendar at least 2 weeks before the date so you have time to gather content and images.
  2. Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
  3. Involve your people — Ask employees to share their stories, experiences, or ideas related to Passover. User-generated content always gets higher engagement.
  4. Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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