Feb

9

Seasonal Recurring annually

Tuesday 9 February 2027

Pancake Day (Shrove Tuesday)

Pancake Day, or Shrove Tuesday, is the day before Ash Wednesday and the start of Lent. It is traditionally marked in the UK by making pancakes, once a way to use up rich foods before the Lenten fast.

Content kit

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Newsletter blurb

Paste into this week's issue.

It's Pancake Day, otherwise known as Shrove Tuesday, the day before Lent begins. Whether you're firmly lemon and sugar or something more adventurous, we'd love to hear your favourite topping. Share a photo of your best or worst flip in [channel], or join us for pancakes at [date/time]. There's no pressure to take part, and there will be options for different diets so everyone can join in if they'd like to.

Slack / Teams post

For the company channel on the day.

Happy Pancake Day. Lemon and sugar, or something else entirely? Tell us your go-to topping.

Talking points

For managers and team leads.

- Keep it light and fun, as a chance for a bit of team connection. - Offer options for different diets, including vegan, gluten-free and allergen-aware choices. - Remember that for some colleagues it marks the start of Lent, a time of reflection.

Tone note

How to pitch it.

Keep it light and inclusive, with no pressure to eat or take part. In some years Ramadan is under way at the same time, so avoid food-centred events that leave fasting colleagues out, or offer something to take home.

Turn this into this week's issue

Drop Pancake Day (Shrove Tuesday) into a ready-made newsletter template, add your team's news, and send it from your own inbox.

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Subject line ideas

Try these subject lines to boost open rates:

  • Pancake Day (Shrove Tuesday): What we're doing this year
  • It's Pancake Day (Shrove Tuesday) — here's how you can get involved
  • This week: Pancake Day (Shrove Tuesday) + team news
  • 9 February: Pancake Day (Shrove Tuesday) at [Company]

How to feature this in your newsletter

  1. Plan ahead — Add Pancake Day (Shrove Tuesday) to your content calendar at least 2 weeks before the date so you have time to gather content and images.
  2. Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
  3. Involve your people — Ask employees to share their stories, experiences, or ideas related to Pancake Day (Shrove Tuesday). User-generated content always gets higher engagement.
  4. Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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