Mother's Day

Mother's Day in the US falls on the second Sunday of May and celebrates mothers and mother figures. The UK marks Mothering Sunday separately, in March.

Content kit

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Newsletter blurb

Paste into this week's issue.

Mother's Day in the US is on the second Sunday of May, a day to celebrate mothers and the people who have been like mothers to us. We know this day means different things to different people, and for some it can be difficult. If you would like to, you can share a short tribute to someone who has shaped you in [link to channel]. There is no pressure to take part, and support is always available if you need it.

Mother's Day in the US is on the second Sunday of May, a day to celebrate mothers and the people who have been like mothers to us. We know this day means different things to different people, and for some it can be difficult. If you would like to, you can share a short tribute to someone who has shaped you in [link to channel]. There is no pressure to take part, and support is always available if you need it.

Slack / Teams post

For the company channel on the day.

Mother's Day is this Sunday in the US. If you would like to give a shout-out to a mother or mother figure in your life, the thread is open, with no pressure at all.

Mother's Day is this Sunday in the US. If you would like to give a shout-out to a mother or mother figure in your life, the thread is open, with no pressure at all.

Talking points

For managers and team leads.

- Remember that this day can be painful for people who have lost a parent or child, or face fertility struggles. - Recognise the working parents on your team without excluding others. - Note that the UK marks Mothering Sunday in March.

- Remember that this day can be painful for people who have lost a parent or child, or face fertility struggles.
- Recognise the working parents on your team without excluding others.
- Note that the UK marks Mothering Sunday in March.

Tone note

How to pitch it.

Not everyone has an easy relationship with this day, including those grieving, estranged or facing fertility challenges. Keep it optional, include mother figures, and let people opt in to sharing personal stories.

Not everyone has an easy relationship with this day, including those grieving, estranged or facing fertility challenges. Keep it optional, include mother figures, and let people opt in to sharing personal stories.

Turn this into this week's issue

Drop Mother's Day into a ready-made newsletter template, add your team's news, and send it from your own inbox.

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Subject line ideas

Try these subject lines to boost open rates:

Mother's Day: What we're doing this year
It's Mother's Day — here's how you can get involved
This week: Mother's Day + team news
9 May: Mother's Day at [Company]

How to feature this in your newsletter

Plan ahead — Add Mother's Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to Mother's Day. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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