Mothering Sunday (UK)

Mothering Sunday is the UK's Mother's Day, held on the fourth Sunday of Lent, three weeks before Easter Sunday. It is a day to celebrate mothers and mother figures.

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Newsletter blurb

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Sunday is Mothering Sunday in the UK. For many people it's a day to celebrate mums, grandmothers, step-parents and the mother figures in their lives. For others it can be a hard day, perhaps because of bereavement, estrangement, fertility struggles or loss. If you're finding it difficult, our employee assistance programme is available at [link to EAP]. Whatever the day means to you, we hope you have the weekend you need.

Sunday is Mothering Sunday in the UK. For many people it's a day to celebrate mums, grandmothers, step-parents and the mother figures in their lives. For others it can be a hard day, perhaps because of bereavement, estrangement, fertility struggles or loss. If you're finding it difficult, our employee assistance programme is available at [link to EAP]. Whatever the day means to you, we hope you have the weekend you need.

Slack / Teams post

For the company channel on the day.

Sunday is Mothering Sunday in the UK. If it's a day of celebration for you, enjoy it, and if it's a harder day, please be kind to yourself.

Sunday is Mothering Sunday in the UK. If it's a day of celebration for you, enjoy it, and if it's a harder day, please be kind to yourself.

Talking points

For managers and team leads.

- Acknowledge that the day is joyful for some and painful for others. - Avoid team activities that assume everyone has, or is, a mother. - Remind people that the employee assistance programme is there if they need support.

- Acknowledge that the day is joyful for some and painful for others.
- Avoid team activities that assume everyone has, or is, a mother.
- Remind people that the employee assistance programme is there if they need support.

Tone note

How to pitch it.

Mothering Sunday can be hard for people who have lost their mother, are estranged, or have experienced infertility or the loss of a child. Keep it gentle and inclusive, and don't push celebrations or ask for photos.

Mothering Sunday can be hard for people who have lost their mother, are estranged, or have experienced infertility or the loss of a child. Keep it gentle and inclusive, and don't push celebrations or ask for photos.

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Subject line ideas

Try these subject lines to boost open rates:

Mothering Sunday (UK): What we're doing this year
It's Mothering Sunday (UK) — here's how you can get involved
This week: Mothering Sunday (UK) + team news
7 March: Mothering Sunday (UK) at [Company]

How to feature this in your newsletter

Plan ahead — Add Mothering Sunday (UK) to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to Mothering Sunday (UK). User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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