International Yoga Day

A United Nations-designated day to raise awareness of the many benefits of practising yoga. Celebrated globally since 2015 on the summer solstice.

Newsletter content ideas

Here's what you could include in your internal newsletter around International Yoga Day:

Organise a lunchtime yoga session or virtual class
Share the physical and mental benefits of yoga
Feature employees who practise yoga
Highlight mindfulness and wellness resources available to staff

Subject line ideas

Try these subject lines to boost open rates:

International Yoga Day: What we're doing this year
It's International Yoga Day — here's how you can get involved
This week: International Yoga Day + team news
21 June: International Yoga Day at [Company]

How to feature this in your newsletter

Plan ahead — Add International Yoga Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to International Yoga Day. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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Related dates

Mar

International Day of Happiness

A United Nations-designated day recognising the importance of happiness and well-being as universal goals and aspirations in the lives of people around the world.

Apr

World Health Day

Sponsored by the World Health Organization, this day draws attention to a specific health topic of concern to people worldwide.

May

Mental Health Awareness Week

Hosted by the Mental Health Foundation, this week raises awareness of mental health issues and mobilises efforts to support mental wellbeing.

Jun

World Bicycle Day

A United Nations-designated day recognising the uniqueness, longevity, and versatility of the bicycle as a simple, affordable, and environmentally sustainable means of transport.

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