Mental Health Awareness Month (US)

Mental Health Awareness Month runs throughout May in the US and has been observed since 1949, when it was started by the organisation now known as Mental Health America. It is separate from the UK's Mental Health Awareness Week.

Content kit

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Newsletter blurb

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May is Mental Health Awareness Month in the US. It is a chance to talk more openly about how we are all doing and to remind everyone of the support available. If you have not looked at our employee assistance programme recently, you can find details here: [link to EAP]. Managers, this could be a good month to block out time in one-to-ones to ask how people are really doing, and to listen without trying to fix everything.

May is Mental Health Awareness Month in the US. It is a chance to talk more openly about how we are all doing and to remind everyone of the support available. If you have not looked at our employee assistance programme recently, you can find details here: [link to EAP]. Managers, this could be a good month to block out time in one-to-ones to ask how people are really doing, and to listen without trying to fix everything.

Slack / Teams post

For the company channel on the day.

May is Mental Health Awareness Month in the US. A reminder that our support resources are there for everyone, whenever you need them.

May is Mental Health Awareness Month in the US. A reminder that our support resources are there for everyone, whenever you need them.

Talking points

For managers and team leads.

- Mental Health Awareness Month runs through May in the US and is a prompt for open conversations about wellbeing. - Make sure your team knows where to find the employee assistance programme and other support. - Model healthy habits yourself, such as taking breaks and using your leave.

- Mental Health Awareness Month runs through May in the US and is a prompt for open conversations about wellbeing.
- Make sure your team knows where to find the employee assistance programme and other support.
- Model healthy habits yourself, such as taking breaks and using your leave.

Tone note

How to pitch it.

Keep messaging supportive and practical rather than performative, and never pressure anyone to share their own experience. Always signpost where people can get help.

Keep messaging supportive and practical rather than performative, and never pressure anyone to share their own experience. Always signpost where people can get help.

Turn this into this week's issue

Drop Mental Health Awareness Month (US) into a ready-made newsletter template, add your team's news, and send it from your own inbox.

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Subject line ideas

Try these subject lines to boost open rates:

Mental Health Awareness Month (US): What we're doing this year
It's Mental Health Awareness Month (US) — here's how you can get involved
This week: Mental Health Awareness Month (US) + team news
1 May: Mental Health Awareness Month (US) at [Company]

How to feature this in your newsletter

Plan ahead — Add Mental Health Awareness Month (US) to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to Mental Health Awareness Month (US). User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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Related dates

Mar

International Day of Happiness

The International Day of Happiness, recognised by the United Nations, takes place on 20 March each year. It highlights the importance of happiness and wellbeing in people's lives.

Apr

World Health Day

World Health Day on 7 April marks the founding of the World Health Organization. It is used each year to draw attention to global health priorities.

May

Mental Health Awareness Week

Mental Health Awareness Week is a UK week of awareness run by the Mental Health Foundation each May. It encourages people to talk about mental health and look after their wellbeing.

Jun

World Bicycle Day

World Bicycle Day on 3 June is a United Nations day recognising the bicycle as a simple, affordable and sustainable way to travel. It promotes cycling for health and the environment.

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