Kwanzaa

Kwanzaa is an African American cultural celebration that runs from 26 December to 1 January. Each of its seven days honours one of seven principles, the Nguzo Saba.

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Kwanzaa runs from 26 December to 1 January. It is an African American cultural celebration of family, community and heritage, built around seven principles known as the Nguzo Saba, including unity, self-determination and collective work. Each evening a candle is lit on the kinara. To colleagues celebrating, we wish you a joyful Kwanzaa. If you would like to share how you mark it, we would love to include it in our first issue of the new year: [contact].

Kwanzaa runs from 26 December to 1 January. It is an African American cultural celebration of family, community and heritage, built around seven principles known as the Nguzo Saba, including unity, self-determination and collective work. Each evening a candle is lit on the kinara. To colleagues celebrating, we wish you a joyful Kwanzaa. If you would like to share how you mark it, we would love to include it in our first issue of the new year: [contact].

Slack / Teams post

For the company channel on the day.

Wishing a joyful Kwanzaa to everyone celebrating, from 26 December to 1 January.

Wishing a joyful Kwanzaa to everyone celebrating, from 26 December to 1 January.

Talking points

For managers and team leads.

- Be flexible with leave for colleagues celebrating over the holiday period. - Invite, rather than expect, colleagues to share their traditions. - Recognise Kwanzaa as a celebration in its own right, not an alternative to Christmas.

- Be flexible with leave for colleagues celebrating over the holiday period.
- Invite, rather than expect, colleagues to share their traditions.
- Recognise Kwanzaa as a celebration in its own right, not an alternative to Christmas.

Tone note

How to pitch it.

Kwanzaa is a cultural rather than religious celebration, and some people celebrate it alongside Christmas. Invite rather than presume, and do not ask colleagues to explain it on behalf of others.

Kwanzaa is a cultural rather than religious celebration, and some people celebrate it alongside Christmas. Invite rather than presume, and do not ask colleagues to explain it on behalf of others.

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Subject line ideas

Try these subject lines to boost open rates:

Kwanzaa: What we're doing this year
It's Kwanzaa — here's how you can get involved
This week: Kwanzaa + team news
26 December: Kwanzaa at [Company]

How to feature this in your newsletter

Plan ahead — Add Kwanzaa to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to Kwanzaa. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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