Jul

30

Cultural Recurring annually

Friday 30 July 2027

International Friendship Day

The International Day of Friendship is a UN day held on 30 July. It celebrates friendship between people, cultures and countries.

Content kit

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Newsletter blurb

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30 July is the UN's International Day of Friendship, a good excuse to notice the people who make work better. Many of us have a colleague who talked us through our first week, covered for us when life got busy or simply makes the day more enjoyable. This week, why not tell them? Drop them a note, grab a coffee together or post a thank-you in [shoutouts channel]. If you're newer and still finding your people, say hello to someone outside your team.

Slack / Teams post

For the company channel on the day.

It's the International Day of Friendship on 30 July. Who's the colleague who makes your working week better? Send them a quick note to say so.

Talking points

For managers and team leads.

- Friendships at work help people feel they belong, so it's worth making room for them. - Encourage cross-team coffees or lunches, particularly for newer or remote colleagues. - Keep it light and voluntary, as not everyone wants work and friendship to overlap.

Tone note

How to pitch it.

Keep it warm and low-key. Some people prefer to keep work and personal life separate, and newer or remote colleagues can feel left out, so make it easy to join in without pressure.

Turn this into this week's issue

Drop International Friendship Day into a ready-made newsletter template, add your team's news, and send it from your own inbox.

Turn this into this week's issue

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Subject line ideas

Try these subject lines to boost open rates:

  • International Friendship Day: What we're doing this year
  • It's International Friendship Day — here's how you can get involved
  • This week: International Friendship Day + team news
  • 30 July: International Friendship Day at [Company]

How to feature this in your newsletter

  1. Plan ahead — Add International Friendship Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
  2. Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
  3. Involve your people — Ask employees to share their stories, experiences, or ideas related to International Friendship Day. User-generated content always gets higher engagement.
  4. Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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