Oct

31

Seasonal Recurring annually

Sunday 31 October 2027

Halloween

Halloween falls on 31 October. It is a light-hearted seasonal moment with traditions of costumes, pumpkins and trick-or-treating.

Content kit

Ready to paste

Newsletter blurb

Paste into this week's issue.

Halloween is on 31 October, and it is a nice excuse for a little light fun. If you have carved a pumpkin, made a costume, or dressed up a patient pet, send us a photo for the next issue at [contact]. Teams are welcome to wear something spooky on the day, though there is absolutely no obligation. And if you have little ones heading out trick-or-treating, we hope they come home with a good haul.

Slack / Teams post

For the company channel on the day.

Halloween is on 31 October. Share your best pumpkin, costume or spooky desk set-up in the thread.

Talking points

For managers and team leads.

- Keep any Halloween activities optional and low-key. - Remember that not everyone celebrates, for cultural, religious or personal reasons. - Keep costumes respectful and steer clear of anything that mocks a culture or group.

Tone note

How to pitch it.

Keep it light and entirely optional. Some colleagues do not celebrate Halloween for religious or personal reasons, and costumes should never caricature cultures, identities or mental illness.

Turn this into this week's issue

Drop Halloween into a ready-made newsletter template, add your team's news, and send it from your own inbox.

Turn this into this week's issue

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Subject line ideas

Try these subject lines to boost open rates:

  • Halloween: What we're doing this year
  • It's Halloween — here's how you can get involved
  • This week: Halloween + team news
  • 31 October: Halloween at [Company]

How to feature this in your newsletter

  1. Plan ahead — Add Halloween to your content calendar at least 2 weeks before the date so you have time to gather content and images.
  2. Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
  3. Involve your people — Ask employees to share their stories, experiences, or ideas related to Halloween. User-generated content always gets higher engagement.
  4. Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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Related dates

Oct

25

Clocks go back (UK)

UK clocks go back one hour at 2am on the last Sunday of October, marking the end of British Summer Time. Evenings get darker earlier, and the US changes its clocks a week later.

Oct

31

Halloween

Halloween falls on 31 October. It is a light-hearted seasonal moment with traditions of costumes, pumpkins and trick-or-treating.

Nov

5

Bonfire Night

Bonfire Night, also known as Guy Fawkes Night, is held in the UK on 5 November. It is marked with bonfires and fireworks displays, often over several evenings around the date.

Dec

21

Winter Solstice

The winter solstice is the shortest day of the year in the Northern Hemisphere, falling on or around 21 December. From then on, the days slowly start to lengthen.
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