Diwali

Diwali, the festival of lights, is celebrated by Hindus, Jains and Sikhs, who mark Bandi Chhor Divas at the same time, and celebrates the triumph of light over darkness. Celebrations run over five days from Dhanteras to Bhai Dooj, with the main day of Lakshmi Puja set by the lunar calendar.

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This week many colleagues are celebrating Diwali, the festival of lights, marked by Hindus, Jains and Sikhs, who celebrate Bandi Chhor Divas at the same time. It is a time for family, lamps, sweets and new beginnings. If you are celebrating, we wish you a very happy Diwali. If you would like to share how you mark it, we would love to hear from you for a future issue: [contact]. And if you need time off around the festival, please speak to your manager.

This week many colleagues are celebrating Diwali, the festival of lights, marked by Hindus, Jains and Sikhs, who celebrate Bandi Chhor Divas at the same time. It is a time for family, lamps, sweets and new beginnings. If you are celebrating, we wish you a very happy Diwali. If you would like to share how you mark it, we would love to hear from you for a future issue: [contact]. And if you need time off around the festival, please speak to your manager.

Slack / Teams post

For the company channel on the day.

Wishing a happy Diwali to everyone celebrating. If you'd like to share how you and your family mark the festival of lights, we'd love to hear from you.

Wishing a happy Diwali to everyone celebrating. If you'd like to share how you and your family mark the festival of lights, we'd love to hear from you.

Talking points

For managers and team leads.

- Be flexible with leave and scheduling around the main festival days, and plan ahead where you can. - Avoid booking important meetings or deadlines on the evening of Lakshmi Puja where possible. - Invite, rather than expect, colleagues to share their traditions.

- Be flexible with leave and scheduling around the main festival days, and plan ahead where you can.
- Avoid booking important meetings or deadlines on the evening of Lakshmi Puja where possible.
- Invite, rather than expect, colleagues to share their traditions.

Tone note

How to pitch it.

Diwali is a religious festival for many as well as a cultural celebration, so invite colleagues to share rather than asking them to explain or represent their faith. Dates follow the lunar calendar and some communities celebrate a day apart, so check with colleagues rather than assuming.

Diwali is a religious festival for many as well as a cultural celebration, so invite colleagues to share rather than asking them to explain or represent their faith. Dates follow the lunar calendar and some communities celebrate a day apart, so check with colleagues rather than assuming.

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Subject line ideas

Try these subject lines to boost open rates:

Diwali: What we're doing this year
It's Diwali — here's how you can get involved
This week: Diwali + team news
29 October: Diwali at [Company]

How to feature this in your newsletter

Plan ahead — Add Diwali to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to Diwali. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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