Chinese New Year

Chinese New Year, more inclusively called Lunar New Year, marks the start of the new year in the lunar calendar and falls between late January and mid-February. Celebrations traditionally last around 15 days and are observed across China, Vietnam (as Tet), Korea (as Seollal) and diaspora communities worldwide.

Content kit

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Newsletter blurb

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Lunar New Year begins this week, celebrated by millions of people in China, Vietnam, Korea and communities around the world. Festivities traditionally last around 15 days and often centre on family, food and wishes for good fortune in the year ahead. If you celebrate and would like to share a tradition, a recipe or a photo, we would love to include it in the next edition. To everyone marking the new year, we wish you health and happiness.

Lunar New Year begins this week, celebrated by millions of people in China, Vietnam, Korea and communities around the world. Festivities traditionally last around 15 days and often centre on family, food and wishes for good fortune in the year ahead. If you celebrate and would like to share a tradition, a recipe or a photo, we would love to include it in the next edition. To everyone marking the new year, we wish you health and happiness.

Slack / Teams post

For the company channel on the day.

Wishing a happy Lunar New Year to everyone celebrating. If you have a favourite tradition or dish from the season, feel free to share it here.

Wishing a happy Lunar New Year to everyone celebrating. If you have a favourite tradition or dish from the season, feel free to share it here.

Talking points

For managers and team leads.

- Check whether anyone on the team celebrates and would appreciate flexibility around the date. - Be mindful of colleagues travelling to see family, and plan cover early. - Invite, but do not expect, people to share their traditions.

- Check whether anyone on the team celebrates and would appreciate flexibility around the date.
- Be mindful of colleagues travelling to see family, and plan cover early.
- Invite, but do not expect, people to share their traditions.

Tone note

How to pitch it.

Lunar New Year is the more inclusive name, since the festival is also celebrated in Vietnam, Korea and elsewhere, not only in China. Invite colleagues to share traditions if they wish rather than asking them to explain or represent their culture.

Lunar New Year is the more inclusive name, since the festival is also celebrated in Vietnam, Korea and elsewhere, not only in China. Invite colleagues to share traditions if they wish rather than asking them to explain or represent their culture.

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Newsletter content ideas

Here's what you could include in your internal newsletter around Chinese New Year:

Wish colleagues a happy Lunar New Year
Share the significance of the zodiac animal for the year
Feature cultural traditions from team members
Highlight any office celebrations or decorations

Subject line ideas

Try these subject lines to boost open rates:

Chinese New Year: What we're doing this year
It's Chinese New Year — here's how you can get involved
This week: Chinese New Year + team news
6 February: Chinese New Year at [Company]

How to feature this in your newsletter

Plan ahead — Add Chinese New Year to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to Chinese New Year. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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