Back to school season

Back to school season is a suggested send moment rather than an official observance. Schools return in early September in most of the UK, mid-August in Scotland and by Labor Day across most of the US, bringing changed routines for parents and new-term energy for everyone.

Content kit

Ready to paste

Newsletter blurb

Paste into this week's issue.

Schools are back, and for many of us that means new routines, earlier starts and a fresh-term feeling. It is a good moment for a reset: check your goals for the rest of the year, clear out old to-do lists, and think about what you want to focus on before the end of the year. If your routine has changed, talk to your manager about flexible working options, which you can find here: [link to policy].

Schools are back, and for many of us that means new routines, earlier starts and a fresh-term feeling. It is a good moment for a reset: check your goals for the rest of the year, clear out old to-do lists, and think about what you want to focus on before the end of the year. If your routine has changed, talk to your manager about flexible working options, which you can find here: [link to policy].

Slack / Teams post

For the company channel on the day.

Schools are back and it feels like a fresh start. If your routine has changed, have a chat with your manager about what works for you.

Schools are back and it feels like a fresh start. If your routine has changed, have a chat with your manager about what works for you.

Talking points

For managers and team leads.

- Many parents and carers have new routines as schools return, so be open to flexible working conversations. - Use the new-term energy to reset priorities for the rest of the year. - Check in with team members who have been away over the summer.

- Many parents and carers have new routines as schools return, so be open to flexible working conversations.
- Use the new-term energy to reset priorities for the rest of the year.
- Check in with team members who have been away over the summer.

Tone note

How to pitch it.

Keep the tone upbeat and practical, and avoid assuming everyone has children or that only parents' routines change. Note that school start dates differ across the UK and US.

Keep the tone upbeat and practical, and avoid assuming everyone has children or that only parents' routines change. Note that school start dates differ across the UK and US.

Turn this into this week's issue

Drop Back to school season into a ready-made newsletter template, add your team's news, and send it from your own inbox.

Turn this into this week's issue

Free to start. No card needed.

Subject line ideas

Try these subject lines to boost open rates:

Back to school season: What we're doing this year
It's Back to school season — here's how you can get involved
This week: Back to school season + team news
1 September: Back to school season at [Company]

How to feature this in your newsletter

Plan ahead — Add Back to school season to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to Back to school season. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

Weekly “coming up” digest

Never get caught out by a date again

Every Monday: the moments worth marking in the next two weeks, with ready-to-paste newsletter blurbs.

Prefer it in your calendar? Subscribe to the free calendar feed.

Related dates

Oct

Clocks go back (UK)

UK clocks go back one hour at 2am on the last Sunday of October, marking the end of British Summer Time. Evenings get darker earlier, and the US changes its clocks a week later.

Oct

Halloween

Halloween falls on 31 October. It is a light-hearted seasonal moment with traditions of costumes, pumpkins and trick-or-treating.

Nov

Bonfire Night

Bonfire Night, also known as Guy Fawkes Night, is held in the UK on 5 November. It is marked with bonfires and fireworks displays, often over several evenings around the date.

Dec

Winter Solstice

The winter solstice is the shortest day of the year in the Northern Hemisphere, falling on or around 21 December. From then on, the days slowly start to lengthen.

← Back to calendar Content planning guide →