World AIDS Day

World AIDS Day has been held on 1 December every year since 1988. It is a day to show support for people living with HIV, remember those who have died, and challenge stigma, with the red ribbon as its symbol.

Content kit

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Newsletter blurb

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1 December is World AIDS Day, held every year since 1988. It is a day to show support for people living with HIV, remember those who have died, and help end the stigma that still surrounds the virus. Treatment has transformed what living with HIV means, but outdated attitudes can linger. You could wear a red ribbon, read up on the facts from a reputable source such as [link], or support an HIV charity.

1 December is World AIDS Day, held every year since 1988. It is a day to show support for people living with HIV, remember those who have died, and help end the stigma that still surrounds the virus. Treatment has transformed what living with HIV means, but outdated attitudes can linger. You could wear a red ribbon, read up on the facts from a reputable source such as [link], or support an HIV charity.

Slack / Teams post

For the company channel on the day.

It's World AIDS Day on 1 December. Wear a red ribbon if you have one, and take a few minutes to brush up on the facts about HIV.

It's World AIDS Day on 1 December. Wear a red ribbon if you have one, and take a few minutes to brush up on the facts about HIV.

Talking points

For managers and team leads.

- Remind the team that health information is private and that nobody ever needs to disclose their HIV status. - Challenge outdated assumptions or jokes if you hear them. - Point people to reliable information rather than sharing personal opinions about health.

- Remind the team that health information is private and that nobody ever needs to disclose their HIV status.
- Challenge outdated assumptions or jokes if you hear them.
- Point people to reliable information rather than sharing personal opinions about health.

Tone note

How to pitch it.

Keep it respectful and stigma-free, and never speculate about anyone's status. Let colleagues opt in if they want to share a personal connection to the day.

Keep it respectful and stigma-free, and never speculate about anyone's status. Let colleagues opt in if they want to share a personal connection to the day.

Turn this into this week's issue

Drop World AIDS Day into a ready-made newsletter template, add your team's news, and send it from your own inbox.

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Subject line ideas

Try these subject lines to boost open rates:

World AIDS Day: What we're doing this year
It's World AIDS Day — here's how you can get involved
This week: World AIDS Day + team news
1 December: World AIDS Day at [Company]

How to feature this in your newsletter

Plan ahead — Add World AIDS Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to World AIDS Day. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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