Windrush Day

Windrush Day is marked in the UK on 22 June, the anniversary of the arrival of HMT Empire Windrush at Tilbury in 1948. It celebrates the contribution of the Windrush generation and Caribbean communities to British life.

Content kit

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Newsletter blurb

Paste into this week's issue.

22 June is Windrush Day, marking the arrival of HMT Empire Windrush at Tilbury in 1948. It celebrates the Windrush generation and Caribbean communities, whose contribution to British life, from the NHS and transport to music and culture, continues today. To mark the day, why not visit a local exhibition or event, or explore some of the books and films that tell these stories? If you would like to share a recommendation or a personal connection, contact [contact].

22 June is Windrush Day, marking the arrival of HMT Empire Windrush at Tilbury in 1948. It celebrates the Windrush generation and Caribbean communities, whose contribution to British life, from the NHS and transport to music and culture, continues today. To mark the day, why not visit a local exhibition or event, or explore some of the books and films that tell these stories? If you would like to share a recommendation or a personal connection, contact [contact].

Slack / Teams post

For the company channel on the day.

Today is Windrush Day, celebrating the Windrush generation and the contribution of Caribbean communities to British life. Share any book, film or event recommendations in the thread.

Today is Windrush Day, celebrating the Windrush generation and the contribution of Caribbean communities to British life. Share any book, film or event recommendations in the thread.

Talking points

For managers and team leads.

- Windrush Day marks the arrival of HMT Empire Windrush at Tilbury on 22 June 1948. - It celebrates the contribution of the Windrush generation and Caribbean communities to British life. - Let colleagues decide whether to share personal or family stories.

- Windrush Day marks the arrival of HMT Empire Windrush at Tilbury on 22 June 1948.
- It celebrates the contribution of the Windrush generation and Caribbean communities to British life.
- Let colleagues decide whether to share personal or family stories.

Tone note

How to pitch it.

Celebrate the contribution of the Windrush generation while being aware that the history includes injustice, so avoid an overly upbeat tone. Invite rather than presume, and let colleagues with family connections opt in to sharing.

Celebrate the contribution of the Windrush generation while being aware that the history includes injustice, so avoid an overly upbeat tone. Invite rather than presume, and let colleagues with family connections opt in to sharing.

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Subject line ideas

Try these subject lines to boost open rates:

Windrush Day: What we're doing this year
It's Windrush Day — here's how you can get involved
This week: Windrush Day + team news
22 June: Windrush Day at [Company]

How to feature this in your newsletter

Plan ahead — Add Windrush Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to Windrush Day. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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