US benefits open enrolment season

Many US employers run benefits open enrolment between late October and November, though windows vary by employer. The Healthcare.gov marketplace also opens on 1 November.

Content kit

Ready to paste

Newsletter blurb

Paste into this week's issue.

Benefits open enrolment is here for our US colleagues, and our window closes on [deadline]. This is your chance to review your health, dental, vision and other benefits for the coming year and make any changes. If you do nothing, some choices may roll over and others may lapse, so please check. You can review and update your choices here: [link to benefits portal]. If anything is unclear, the benefits team is happy to help.

Benefits open enrolment is here for our US colleagues, and our window closes on [deadline]. This is your chance to review your health, dental, vision and other benefits for the coming year and make any changes. If you do nothing, some choices may roll over and others may lapse, so please check. You can review and update your choices here: [link to benefits portal]. If anything is unclear, the benefits team is happy to help.

Slack / Teams post

For the company channel on the day.

US colleagues, benefits open enrolment is now open. Take a few minutes to review your choices before the deadline.

US colleagues, benefits open enrolment is now open. Take a few minutes to review your choices before the deadline.

Talking points

For managers and team leads.

- Remind your US team members of the enrolment deadline and give them time to review their options. - Point people to HR or the benefits provider with questions rather than giving advice yourself. - Check in with anyone who has had a life change recently, such as a new baby or a marriage.

- Remind your US team members of the enrolment deadline and give them time to review their options.
- Point people to HR or the benefits provider with questions rather than giving advice yourself.
- Check in with anyone who has had a life change recently, such as a new baby or a marriage.

Tone note

How to pitch it.

Keep it clear and practical, with the deadline front and centre. Benefits choices are personal, so avoid asking people what they have chosen.

Keep it clear and practical, with the deadline front and centre. Benefits choices are personal, so avoid asking people what they have chosen.

Turn this into this week's issue

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Subject line ideas

Try these subject lines to boost open rates:

US benefits open enrolment season: What we're doing this year
It's US benefits open enrolment season — here's how you can get involved
This week: US benefits open enrolment season + team news
1 November: US benefits open enrolment season at [Company]

How to feature this in your newsletter

Plan ahead — Add US benefits open enrolment season to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to US benefits open enrolment season. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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US benefits open enrolment season

Many US employers run benefits open enrolment between late October and November, though windows vary by employer. The Healthcare.gov marketplace also opens on 1 November.

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