South Asian Heritage Month

South Asian Heritage Month runs in the UK from 18 July to 17 August every year. The dates are linked to royal assent for the Indian Independence Act on 18 July 1947 and the publication of the Radcliffe Line on 17 August 1947.

Content kit

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Newsletter blurb

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South Asian Heritage Month runs from 18 July to 17 August, celebrating the histories, cultures and contributions of people with South Asian heritage in the UK. South Asia covers many countries, languages and faiths, so there is plenty to explore. This month we would love to share colleagues' recommendations for books, films, music and food. If you would like to contribute, or to share something about your own heritage, contact [contact]. Taking part is entirely optional.

South Asian Heritage Month runs from 18 July to 17 August, celebrating the histories, cultures and contributions of people with South Asian heritage in the UK. South Asia covers many countries, languages and faiths, so there is plenty to explore. This month we would love to share colleagues' recommendations for books, films, music and food. If you would like to contribute, or to share something about your own heritage, contact [contact]. Taking part is entirely optional.

Slack / Teams post

For the company channel on the day.

South Asian Heritage Month starts today and runs until 17 August. Share your favourite books, films, music or food recommendations if you'd like to.

South Asian Heritage Month starts today and runs until 17 August. Share your favourite books, films, music or food recommendations if you'd like to.

Talking points

For managers and team leads.

- South Asian Heritage Month runs from 18 July to 17 August in the UK. - South Asia covers many countries, languages and faiths, so avoid generalising. - Let colleagues opt in to sharing personal or family stories.

- South Asian Heritage Month runs from 18 July to 17 August in the UK.
- South Asia covers many countries, languages and faiths, so avoid generalising.
- Let colleagues opt in to sharing personal or family stories.

Tone note

How to pitch it.

Invite rather than presume, and recognise that the dates are tied to Partition, which may be painful family history for some colleagues. Celebrate the diversity within South Asian communities rather than treating them as one group.

Invite rather than presume, and recognise that the dates are tied to Partition, which may be painful family history for some colleagues. Celebrate the diversity within South Asian communities rather than treating them as one group.

Turn this into this week's issue

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Subject line ideas

Try these subject lines to boost open rates:

South Asian Heritage Month: What we're doing this year
It's South Asian Heritage Month — here's how you can get involved
This week: South Asian Heritage Month + team news
18 July: South Asian Heritage Month at [Company]

How to feature this in your newsletter

Plan ahead — Add South Asian Heritage Month to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to South Asian Heritage Month. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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