Jul

18

Diversity & Inclusion Recurring annually

Saturday 18 July 2026

Nelson Mandela Day

An annual international day in honour of Nelson Mandela, calling on people to dedicate 67 minutes of their time to community service — one minute for each year of his public service.

Newsletter content ideas

Here's what you could include in your internal newsletter around Nelson Mandela Day:

  • Share Mandela's legacy and its relevance to the workplace
  • Organise 67 minutes of team volunteering
  • Feature community service opportunities
  • Highlight the power of leadership and perseverance

Subject line ideas

Try these subject lines to boost open rates:

  • Nelson Mandela Day: What we're doing this year
  • It's Nelson Mandela Day — here's how you can get involved
  • This week: Nelson Mandela Day + team news
  • 18 July: Nelson Mandela Day at [Company]

How to feature this in your newsletter

  1. Plan ahead — Add Nelson Mandela Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
  2. Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
  3. Involve your people — Ask employees to share their stories, experiences, or ideas related to Nelson Mandela Day. User-generated content always gets higher engagement.
  4. Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

Build your newsletter around Nelson Mandela Day

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