Juneteenth

Juneteenth on 19 June commemorates the day in 1865 when enslaved people in Galveston, Texas were told they had been freed. It is now a US federal holiday, observed on the nearest weekday when it falls at a weekend.

Content kit

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Newsletter blurb

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Juneteenth marks the day in 1865 when enslaved people in Galveston, Texas learned they had been freed, more than two years after the Emancipation Proclamation. It is now a US federal holiday. Take some time to learn about its history and how it is celebrated today. You could read about Galveston and the story behind the day, or support a local Black-owned business. US colleagues: please check [link to holiday calendar] for the observed date.

Juneteenth marks the day in 1865 when enslaved people in Galveston, Texas learned they had been freed, more than two years after the Emancipation Proclamation. It is now a US federal holiday. Take some time to learn about its history and how it is celebrated today. You could read about Galveston and the story behind the day, or support a local Black-owned business. US colleagues: please check [link to holiday calendar] for the observed date.

Slack / Teams post

For the company channel on the day.

Juneteenth commemorates the end of slavery in the US and is a federal holiday. It is worth taking a moment to read about its history and why it matters today.

Juneteenth commemorates the end of slavery in the US and is a federal holiday. It is worth taking a moment to read about its history and why it matters today.

Talking points

For managers and team leads.

- Explain the history of the day and why it is a federal holiday. - Confirm the observed date for US teams when it falls at a weekend. - Make sure non-US colleagues know US teams may be offline.

- Explain the history of the day and why it is a federal holiday.
- Confirm the observed date for US teams when it falls at a weekend.
- Make sure non-US colleagues know US teams may be offline.

Tone note

How to pitch it.

Treat it as a day of reflection and celebration of freedom, not a sales or branding moment. Avoid asking Black colleagues to lead or explain the day unless they choose to.

Treat it as a day of reflection and celebration of freedom, not a sales or branding moment. Avoid asking Black colleagues to lead or explain the day unless they choose to.

Turn this into this week's issue

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Subject line ideas

Try these subject lines to boost open rates:

Juneteenth: What we're doing this year
It's Juneteenth — here's how you can get involved
This week: Juneteenth + team news
19 June: Juneteenth at [Company]

How to feature this in your newsletter

Plan ahead — Add Juneteenth to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to Juneteenth. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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Related dates

Mar

International Women's Day

International Women's Day on 8 March celebrates the social, economic, cultural and political achievements of women and calls for progress on gender equality. It is marked around the world by organisations, communities and governments.

Jun

Pride Month

Pride Month takes place throughout June and celebrates LGBTQ+ people and communities. It commemorates the 1969 Stonewall uprising in New York, and many UK Pride events run through the summer.

Jun

Juneteenth

Jun

World Refugee Day

World Refugee Day on 20 June is a United Nations day that honours people forced to flee their homes because of conflict or persecution. It recognises their strength and the contributions they make to their communities.

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