International Day of Older Persons

A United Nations-designated day to raise awareness of issues affecting older people and to appreciate the contributions that older people make to society.

Newsletter content ideas

Here's what you could include in your internal newsletter around International Day of Older Persons:

Celebrate experienced employees and mentors
Share the value of intergenerational collaboration
Highlight age-inclusive policies and benefits
Feature stories of lifelong learning and career development

Subject line ideas

Try these subject lines to boost open rates:

International Day of Older Persons: What we're doing this year
It's International Day of Older Persons — here's how you can get involved
This week: International Day of Older Persons + team news
1 October: International Day of Older Persons at [Company]

How to feature this in your newsletter

Plan ahead — Add International Day of Older Persons to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to International Day of Older Persons. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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