Indigenous Peoples' Day / Columbus Day

The second Monday in October is a US federal holiday, officially Columbus Day, which many states and organisations recognise as Indigenous Peoples' Day. Federal offices and many banks are closed.

Content kit

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Newsletter blurb

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Monday is a US federal holiday, Columbus Day, which many states and organisations now recognise as Indigenous Peoples' Day. [Whether our US offices are closed.] For colleagues outside the US, expect US banks and federal offices to be closed, which may delay payments. The day is also a chance to learn about Indigenous peoples and their histories, and a good place to start is a tribal nation's own website or cultural centre.

Monday is a US federal holiday, Columbus Day, which many states and organisations now recognise as Indigenous Peoples' Day. [Whether our US offices are closed.] For colleagues outside the US, expect US banks and federal offices to be closed, which may delay payments. The day is also a chance to learn about Indigenous peoples and their histories, and a good place to start is a tribal nation's own website or cultural centre.

Slack / Teams post

For the company channel on the day.

Monday is Indigenous Peoples' Day, or Columbus Day, in the US. Banks and federal offices are closed, so plan any US payments or deadlines around it.

Monday is Indigenous Peoples' Day, or Columbus Day, in the US. Banks and federal offices are closed, so plan any US payments or deadlines around it.

Talking points

For managers and team leads.

- Check whether US team members are off and plan cover and deadlines. - Be aware that US banking and payments may be delayed. - Encourage learning about Indigenous history and perspectives from Indigenous sources.

- Check whether US team members are off and plan cover and deadlines.
- Be aware that US banking and payments may be delayed.
- Encourage learning about Indigenous history and perspectives from Indigenous sources.

Tone note

How to pitch it.

The name and observance vary and the day is contested, so follow your company's chosen name and centre Indigenous voices rather than speaking for them. Keep the practical scheduling note separate from the cultural one.

The name and observance vary and the day is contested, so follow your company's chosen name and centre Indigenous voices rather than speaking for them. Keep the practical scheduling note separate from the cultural one.

Turn this into this week's issue

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Subject line ideas

Try these subject lines to boost open rates:

Indigenous Peoples' Day / Columbus Day: What we're doing this year
It's Indigenous Peoples' Day / Columbus Day — here's how you can get involved
This week: Indigenous Peoples' Day / Columbus Day + team news
12 October: Indigenous Peoples' Day / Columbus Day at [Company]

How to feature this in your newsletter

Plan ahead — Add Indigenous Peoples' Day / Columbus Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to Indigenous Peoples' Day / Columbus Day. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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