Giving Tuesday

Giving Tuesday is a global day of generosity held on the Tuesday after US Thanksgiving. It encourages people to give time, money or skills to good causes.

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Newsletter blurb

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Tuesday is Giving Tuesday, a global day of generosity that follows the busy shopping weekend after US Thanksgiving. If you would like to take part, there are a few ways to do it through work, including payroll giving and [any donation matching]: [link]. Giving does not have to mean money, either. You could donate your time or your skills, or simply tell us about a cause close to your heart so we can share it.

Tuesday is Giving Tuesday, a global day of generosity that follows the busy shopping weekend after US Thanksgiving. If you would like to take part, there are a few ways to do it through work, including payroll giving and [any donation matching]: [link]. Giving does not have to mean money, either. You could donate your time or your skills, or simply tell us about a cause close to your heart so we can share it.

Slack / Teams post

For the company channel on the day.

It's Giving Tuesday. If there's a cause you care about, share it in the thread, and remember payroll giving is an easy way to support it.

It's Giving Tuesday. If there's a cause you care about, share it in the thread, and remember payroll giving is an easy way to support it.

Talking points

For managers and team leads.

- Share how payroll giving and any donation matching work. - Keep giving entirely optional and never track who has donated. - Encourage non-financial giving, such as volunteering time or skills.

- Share how payroll giving and any donation matching work.
- Keep giving entirely optional and never track who has donated.
- Encourage non-financial giving, such as volunteering time or skills.

Tone note

How to pitch it.

Make it optional and private, as people's finances and preferences vary. Avoid public tallies or anything that could feel like pressure to give.

Make it optional and private, as people's finances and preferences vary. Avoid public tallies or anything that could feel like pressure to give.

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Subject line ideas

Try these subject lines to boost open rates:

Giving Tuesday: What we're doing this year
It's Giving Tuesday — here's how you can get involved
This week: Giving Tuesday + team news
30 November: Giving Tuesday at [Company]

How to feature this in your newsletter

Plan ahead — Add Giving Tuesday to your content calendar at least 2 weeks before the date so you have time to gather content and images.
Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
Involve your people — Ask employees to share their stories, experiences, or ideas related to Giving Tuesday. User-generated content always gets higher engagement.
Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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