Apr

22

Awareness Day Recurring annually

Thursday 22 April 2027

Earth Day

Earth Day on 22 April has been held every year since 1970 to support environmental protection. It is now marked by people and organisations around the world.

Content kit

Ready to paste

Newsletter blurb

Paste into this week's issue.

22 April is Earth Day, held every year since 1970 to support environmental protection. Small changes at work add up. This week, try switching off screens and chargers at the end of the day, cutting down on printing, or choosing a reusable cup. We would also like to hear your ideas for making our workplace greener. Share them at [link to form] and we will report back on what we can put into practice.

Slack / Teams post

For the company channel on the day.

Happy Earth Day. What is one small change we could make as a team to reduce our impact? Ideas welcome here.

Talking points

For managers and team leads.

- Share what the company is already doing on sustainability, honestly. - Ask the team for practical ideas and follow up on the best ones. - Keep suggestions realistic for both office and remote workers.

Tone note

How to pitch it.

Be honest about what the company is and is not doing, and avoid claims that could look like greenwashing. Encourage small actions without guilt or lecturing.

Turn this into this week's issue

Drop Earth Day into a ready-made newsletter template, add your team's news, and send it from your own inbox.

Turn this into this week's issue

Free to start. No card needed.

Subject line ideas

Try these subject lines to boost open rates:

  • Earth Day: What we're doing this year
  • It's Earth Day — here's how you can get involved
  • This week: Earth Day + team news
  • 22 April: Earth Day at [Company]

How to feature this in your newsletter

  1. Plan ahead — Add Earth Day to your content calendar at least 2 weeks before the date so you have time to gather content and images.
  2. Choose your angle — Will you run a dedicated special edition, or include it as a section in your regular newsletter? Bigger events work well as specials; smaller ones fit into your weekly digest.
  3. Involve your people — Ask employees to share their stories, experiences, or ideas related to Earth Day. User-generated content always gets higher engagement.
  4. Include a call to action — Give readers something to do: attend an event, share a message, learn something new, or donate to a cause.

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